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Digital Marketing Exec

Hybrid

Full Time

DOE

Hybrid

Closing:

Responsible for the day to day Sales & Marketing Operation, while contributing to the overall achievement in sales, business goals, budgets & brand awareness. Increase and attract new business while building relationships with current customers.

Key Responsibilities:

  • Research, design, implement and evaluate a marketing strategy, focusing on online marketing, by defining goals, identifying target audiences and outlining effective marketing initiatives.

  • Conducting research to identify new market opportunities and consumer preferences to support campaign creations.

  • Generating innovative ideas to promote our brands and our products and generate sales.

  • Work with the Marketing team in the execution of campaigns.

  • Support business objectives through the strategic creation and delivery of content across all key social media channels including Facebook, Instagram, LinkedIn and Tic Tok, with a view to opening more direct sales with our customers.

  • Create a social media schedule, including post copy, messaging, audience details, hashtag usage, content requirements and advertising specifics.

  • Source and work with appropriate social media influencers that will grow the brand and generate sales.

  • Write compelling and engaging digital copy highlighting product and company unique selling points, ensuring that the content is consistent with brand voice, style, and tone.

  • Creation and Management of Google & Social PPC Ads.

  • Conduct keyword research, create a strategy, implement and maintain to ensure SEO and PPC are relevant and effective.

  • Measure social media reach, activity effectiveness, and ROI on advertising spends.

  • Track and measure online marketing outcomes including marketing activities, leads, sales, retention, and ROI utilising Google Analytics, Search Console, E-Commerce data and social media insights.

  • Create database of e-mail addresses filtered by market segments and set up effective communication strategy.

  • Develop and execute email campaigns and programs for different markets when required.

  • Liaise with Digital Marketing Manager to moderate and audit existing website content to ensure that it is accurate and up-to-date.

  • Define opportunities to improve website in line with a clearly defined strategy.

  • Developing digital campaigns to increase web traffic and conversions through organic and paid content.

  • Supporting the Digital Marketing Manager with day to day operational activities

  • Participation in special projects and other related duties as requested.

Role Requirements:

  • 3rd level qualification in Sales & Marketing or equivalent with Minimum of 3 years digital / offline sales & marketing experience in a fast-paced environment.

  • Sales driven with an immense amount of drive and determination. Track record in sales & marketing success.

  • Demonstrate creativity and enjoyment in social media and marketing.

  • Proven knowledge & success with online marketing channels such as Google and Facebook PPC Ads.

  • Must be a self-starter and strong closer, with multi-tasking ability.

  • Proficient user of Google Analytics and the ability to translate data into usable insights.

  • Strong analytical and problem-solving skills.

  • Knowledge of Adobe suite, namely Photoshop and/or illustrator is required

  • Experience with Shopify & Wix (advantage)

  • Keenly interested in new technology

Salary: DOE

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